Ice Melt
Gatefold LP Reimagining
Use photography to communicate a concept using the style of music and album title as the subject. Type and image must work in harmony to communicate the feeling and attitude of the record in a captivating way.
Ice Melt is Crumb’s second studio album that was released in April of 2021. As an indie psych-pop/rock band, Crumb specializes in creating anxious, cinematic soundscapes, like that of a rainy bus ride during a global pandemic.
Ice melt builds off of the sounds from Crumb’s first album by taking inspiration from the substance it is named after; expanding and growing, but melting and evaporating away over time. A fraction of the photos taken for the covers of the LP are shown below. The photos explore the use of color, motion blur, and depth of field with macro object photography. The use of flash photography created a sparkly effect on the surface of the CDs that had been sprayed with water.
Experimented with type size and importance when implemented into the photos. The first concept using imagery of fabric was later abandoned in favor of the images of CDs.
The final consists of a gatefold LP cover, an LP with side A and B labels, and a 36” x 24” folding poster that contains lyrics to each track. While the photos appear colorful, there is an underlying sense of darkness that relates to the melancholic feeling of the tracks. A geometric typeface is used in the title that relates to the type used on bags of ice melt.